Total Brain is launching a mission-driven campaign to break down the stigma associated with mental health called #thisisnormal. We are inviting you to share your personal stories and struggles maintaining your own mental health by posting a black and white selfie and the hashtag #thisisnormal. We’ll make a $5 donation to One Mind for each of the first 1K people that participate.

Together, we will challenge people’s preconceived notions about what mental conditions look like, invite them to reflect on their own mental health, and encourage them to challenge the stigma surrounding mental health.

We're hoping you will consider joining us.



  1. Take a selfie looking directly into the camera. Crop the photo, as needed, so that it does not extend below the top of your shoulders, nor above the top of your head. The image should be mainly of your face.
  2. Convert the photo into a black and white image. (For those with an Apple device this can easily be done by editing your photo in the Photos app).
  3. Start your post with the words “This is the face of <insert condition>“. Some mental health conditions you might note:
    • Addiction
    • ADHD
    • Anxiety
    • Depression
    • PTSD
    • Social Anxiety
    • Stress
    • NOTE: For those who haven’t struggled with any of the clinical conditions, stress is a good alternative to note, as it is particularly universal.
  4. Share a bit about yourself and your personal story. End with this: “Join me in sharing your B&W selfie and #thisisnormal story. @totalbraininc will make a $5 donation to One Mind for each of the first 1K people that participate.”
  5. Tag Total Brain and others in your network, as appropriate, and challenge them to join the cause and share their stories.